Evergreen Rental Income Earnings in the San Francisco Bay Area

It’s easy to get swept up in the negative narrative around the post-pandemic Bay Area. Media sources spin tales of a doom loop that’s good for generating clicks, and amplified by social media voices often driven by their own agendas.

While the pandemic did create challenges, and urban areas do have social issues to work through, the truth is the scare stories of a mass exodus of residents just don’t match the current statistical reality. In fact, four Bay Area counties – Alameda, San Francisco, Santa Clara and San Mateo – all saw population gains from 2020-2023, as more folks were attracted by the beauty and bounty of the San Francisco Bay region.

And who can blame them?

Bay Apartment Brokers - Beyond the Doom Loop: Betting on the Bay Area

Just check out some of the area’s many lifestyle offerings:

  • Incredible cuisine, from James Beard award-winning restaurants to Off The Grid food truck experiences
  • Some of the finest four-season weather in all of America
  • Abundant hiking, biking, and watersports options, appealing to all skill levels
  • Global icons gracing Chase Center stages and the next big things throwing down at the Fox
  • Cultural diversity that creates ample opportunity for learning and personal growth- and earning – much more

Bay Apartment Brokers - Beyond the Doom Loop: Betting on the Bay Area

The Bay Area stands apart in earning potential, too. One of the most lucrative U.S. regions for salaries and wages, San Francisco is leading the way in the AI race, with new AI startups cropping up throughout the region, pursuing breakthroughs in technology’s next frontier. Plenty of companies are driving advances in industries from healthcare to robotics, SaaS software platforms to social media solopreneurs.

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Estabrook Apartments 5-Units

364 Estabrook Street, San Leandro, CA
NEW LISTING: 5-Unit Apartment Building
364 Estabrook Street, San Leandro, CA 94577

Estabrook Apartments are 100% occupied with long-term tenants. Four of the units are townhouse-style 2 bedroom, 1.5 bath. The fifth unit is a 1 bedroom 1 bath.

All units include carpet flooring throughout, with vinyl flooring in the kitchens & bathrooms. Unit amenities include gas wall heat, solid wood kitchen cabinetry, dishwashers, electric stoves, garbage disposals, ceiling fans and a deck off the upper level unit kitchen. The ground level units each have a small patio. (more…)

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Last year (2010) I was working hard to sell this 32 unit building located at 2701 High Street in Oakland. This was leading up to our first broker’s open house. I was optomistic, however we only had one or two brokers show up to preview the property.
Fast forward to 2011, everybody wishes they took advantage of the possibility to own such a large apartment building with no rent control and built out of concrete. The market has changed considerably since I shot this video of myself in 2010. We now have a plethora of buyers and sellers entering the apartment market in the East Bay. And I just sold the building located at 2701 High Street, it took a full year!

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The Jack London Square

Jack London Square is finally coming into its own with a fantastic new “mini” industrial food niche. Jack London Square has languished in the past with high vacancy, lack of anchor tenants and poor direction. Anybody who has walked through the area can tell you it can feel like an under-utilized ghost town. It has never been a real draw for shoppers, investors or CEO’s looking for corporate locations. Perhaps Jack London’s luck is changing with the new Public Market merchandising strategy.  (more…)

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I had the pleasure of listening to Richard Knudsen talk about the apartment market in the Bay Area at the local IMF meeting. Richard is an extremely knowledgable veteran broker who is respected by many in the industry. Later I met with Richard to discuss the multi-family housing market and brokerage business in general. Below are the slides from his talk, please take a look at slide #6, it speaks for itself.

Presented By: Richard Knutson, CCIM

Apartment Forecast 2012 for the San Francisco Bay Area


(more…)

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It seems like after six long years of stagnant rental growth the East Bay has finally got a run up in apartment rents. Driven by the strong tech job market in San Francisco and a flourishing new art and restaurant scene in Oakland, rents are shooting up across Alameda county and specifically in trendy areas of Oakland.
Of the three biggest cities in the Bay Area, Oakland rent increases have toped the charts, most likely due to “spill over” renters who couldn’t afford apartments in San Francisco.
Sarah Bridge, president of RealFacts, feels that apartments in Oakland are still relatively inexpensive compared to apartments in San Francisco. She also keyed in on the fact that Oakland, as an urban core, offers some of the same amenities that San Francisco does. On a relative scale, Oakland rents are still about $800 a month less than San Francisco. (more…)

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