Evergreen Rental Income Earnings in the San Francisco Bay Area

It’s easy to get swept up in the negative narrative around the post-pandemic Bay Area. Media sources spin tales of a doom loop that’s good for generating clicks, and amplified by social media voices often driven by their own agendas.

While the pandemic did create challenges, and urban areas do have social issues to work through, the truth is the scare stories of a mass exodus of residents just don’t match the current statistical reality. In fact, four Bay Area counties – Alameda, San Francisco, Santa Clara and San Mateo – all saw population gains from 2020-2023, as more folks were attracted by the beauty and bounty of the San Francisco Bay region.

And who can blame them?

Bay Apartment Brokers - Beyond the Doom Loop: Betting on the Bay Area

Just check out some of the area’s many lifestyle offerings:

  • Incredible cuisine, from James Beard award-winning restaurants to Off The Grid food truck experiences
  • Some of the finest four-season weather in all of America
  • Abundant hiking, biking, and watersports options, appealing to all skill levels
  • Global icons gracing Chase Center stages and the next big things throwing down at the Fox
  • Cultural diversity that creates ample opportunity for learning and personal growth- and earning – much more

Bay Apartment Brokers - Beyond the Doom Loop: Betting on the Bay Area

The Bay Area stands apart in earning potential, too. One of the most lucrative U.S. regions for salaries and wages, San Francisco is leading the way in the AI race, with new AI startups cropping up throughout the region, pursuing breakthroughs in technology’s next frontier. Plenty of companies are driving advances in industries from healthcare to robotics, SaaS software platforms to social media solopreneurs.

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The Kerwood Apartments

32-Unit Apartment Building

1627 High Street Oakland, CA 9 4 6 0 1 

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The Kerwood Apartments is a very well located, professionally owned and operated, 32-unit apartment building comprised of  9  2-bedroom units, 21 1-bedroom units, and a pair of penthouse suites with 180 degree views. This distinctive 3 story building is a landmark of High Street.

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Estabrook Apartments 5-Units

364 Estabrook Street, San Leandro, CA
NEW LISTING: 5-Unit Apartment Building
364 Estabrook Street, San Leandro, CA 94577

Estabrook Apartments are 100% occupied with long-term tenants. Four of the units are townhouse-style 2 bedroom, 1.5 bath. The fifth unit is a 1 bedroom 1 bath.

All units include carpet flooring throughout, with vinyl flooring in the kitchens & bathrooms. Unit amenities include gas wall heat, solid wood kitchen cabinetry, dishwashers, electric stoves, garbage disposals, ceiling fans and a deck off the upper level unit kitchen. The ground level units each have a small patio. (more…)

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I had the privilege of seeing John T. Reed speak in Mill Valley this week at the Bay Area Wealth Builders Association. He is a widely read Harvard MBA and West Point graduate who has written numerous books about investing in real estate. His presentation was primarily to promote a new book of his entitled “How to protect your life savings from Hyperinflaton and Depression“. It was interesting to hear him describe how you can actually have both of these seemingly opposite economic states almost at the same time, or quickly moving between the two financial axioms. (more…)

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I had the pleasure of listening to Richard Knudsen talk about the apartment market in the Bay Area at the local IMF meeting. Richard is an extremely knowledgable veteran broker who is respected by many in the industry. Later I met with Richard to discuss the multi-family housing market and brokerage business in general. Below are the slides from his talk, please take a look at slide #6, it speaks for itself.

Presented By: Richard Knutson, CCIM

Apartment Forecast 2012 for the San Francisco Bay Area


(more…)

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