Beyond the Doom Loop: Betting on the Bay Area

Evergreen Rental Income Earnings in the San Francisco Bay Area

It’s easy to get swept up in the negative narrative around the post-pandemic Bay Area. Media sources spin tales of a doom loop that’s good for generating clicks, and amplified by social media voices often driven by their own agendas.

While the pandemic did create challenges, and urban areas do have social issues to work through, the truth is the scare stories of a mass exodus of residents just don’t match the current statistical reality. In fact, four Bay Area counties - Alameda, San Francisco, Santa Clara and San Mateo - all saw population gains from 2020-2023, as more folks were attracted by the beauty and bounty of the San Francisco Bay region.

And who can blame them?

Just check out some of the area’s many lifestyle offerings:

• Incredible cuisine, from James Beard award-winning restaurants to Off The Grid food truck experiences

• Some of the finest four-season weather in all of America

• Abundant hiking, biking, and watersports options, appealing to all skill levels

• Global icons gracing Chase Center stages and the next big things throwing down at the Fox

• Cultural diversity that creates ample opportunity for learning and personal growth- and earning - much more

The Bay Area stands apart in earning potential, too. One of the most lucrative U.S. regions for salaries and wages, San Francisco is leading the way in the AI race, with new AI startups cropping up throughout the region, pursuing breakthroughs in technology’s next frontier. Plenty of companies are driving advances in industries from healthcare to robotics, SaaS software platforms to social media solopreneurs.